Job Description – AVP/Senior Marketing Manager
Company Name: Vouchagram India Pvt. Ltd
We are India's largest digital rewards backend solutions company with an annual turnover of INR 3000 Crores. GyFTR is the brand name for Vouchagram India Private Limited, a 100% subsidiary of a Singapore-based company working in the Digital Payments, Instant Rewards, and Gift Vouchers space. GyFTR is the largest enabler and aggregator of Digital Gift Vouchers / Gift Cards / Micro mini payments for 250 + brands like Levi’s, Flipkart, Marks and Spencer, Domino’s, etc. The clientele spreads across 200 + clients across verticals like BFSI, Loyalty, Retail, E-com like HDFC Bank, Amazon, SBI, Axis Bank, Payback, Paytm, Colgate, Asian Paints, Dell, Havells, etc. to name a few, and also servicing top 12 private sector banks.
GyFTR is the market leader owning 70% of the market share as per numbers with a footprint covering 90% of space. The company has grown more than 150% year on year over the last 3 years.
We are looking for an experienced marketing person with an e-commerce/D2C background to join our team. The ideal candidate will be responsible for developing and implementing various marketing strategies to enhance brand visibility, and customer engagement, drive sales & manage overall brand performance. This role involves overseeing multiple aspects of marketing, including performance marketing, social media management, website optimization, digital marketing initiatives, product launches, public relations, and agency relationships.
Key Responsibilities:
- Develop and implement performance marketing, retention marketing, and digital marketing strategies to enhance brand visibility and customer engagement.
- Manage social media presence, ensuring consistent messaging and engagement with the audience.
- Oversee UI/UX design, website content, and functionality to ensure optimal user experience.
- Execute digital marketing initiatives across various online channels to enhance brand visibility and engagement.
- Drive new product launches and oversee media buying and planning activities to reach target audiences effectively.
- Foster ideation and manage public relations and CRM strategies to maintain a positive brand image and customer relationships.
- Optimize website performance and user experience through continuous analysis and improvement efforts.
- Manage agency relationships to drive collaborative success in marketing campaigns and initiatives.
- Execute performance marketing campaigns, analyze reports, and adjust strategies accordingly to maximize impact.
- Proficient in UI/UX design, website management, branding, advertising, and media planning to ensure cohesive and effective marketing efforts.
Do visit the below-mentioned websites for a broader understanding of us. |