Job role- Generalist Marketer
Experience: 5+ years
● Time Zone: US (Night Shift)
● Location: Onsite only (No remote work available)
What We’re Looking For
Pibit.ai is hiring a Generalist Marketer to build and execute marketing initiatives, to drive
events, brand awareness, lead generation, and customer marketing. This role is perfect
for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can
balance content marketing, product marketing, event planning, and demand
generation.
If you love crafting compelling narratives, launching high-impact campaigns, and
working closely with sales to drive business growth, we want to hear from you.
What You’ll Be Doing
Content & Product Marketing
● Develop and execute content strategies—including thought leadership pieces,
case studies, blogs, one-pagers, and product messaging.
● Work with sales and product teams to refine positioning and sales enablement
materials.
● Own the creation of marketing collateral that supports outbound campaigns and
customer engagement.
Events & Community Marketing
● Lead Pibit.ai’s presence at major US insurance industry conferences, handling
everything from logistics to engagement strategy.
● Plan and execute micro-events (private dinners, networking meetups) to foster
relationships with underwriters, carriers, and brokers.
● Build and nurture an engaged community through targeted outreach and valuable
content.
● Amplify events and community initiatives through media while securing industry
recognition via PR and analyst reports like Gartner.
Demand Generation & Sales Support
● Execute targeted demand generation campaigns to drive high-quality leads.
● Align marketing with sales to ensure a steady pipeline of prospects.
● Support ABM (Account-Based Marketing) initiatives with strategic content and
outreach.
Full Funnel Reporting & Nurturing
● Monitor and report on marketing funnel performance, building dashboards that
provide actionable insights.
● Leverage data to identify trends, segments, and optimization opportunities across the
GTM team.
● Craft targeted email campaigns to engage different CRM segments and convert
warm leads into demo-ready opportunities.
What You Need
● 5+ years of US experience in content marketing, product marketing, lead
generation, and campaign optimization (preferably within B2B SaaS).
● Startup experience: comfortable operating in a fast-paced, high-growth environment.
● Experience in organizing and executing industry events, including conferences,
executive dinners, and networking meetups.
● Strong skills in:
○ Marketing automation tools (HubSpot or similar).
○ Google Analytics & Tag Manager for performance tracking.
○ Copywriting, UX, and design—the ability to craft compelling messaging and
optimize the user experience.
This Is a High-Impact Role
Your work will directly influence our ability to generate demand, engage prospects, and drive
revenue growth. If you're a Generalist marketer who thrives on pipeline generation and
campaign execution, this could be the perfect opportunity for you.