Designation/Role : Customer Relation Executive
Role : Customer Relation Executive
Experience: - 2-4 years
Location : Bangalore
About SmartCoin:
We are on a mission to create India’s largest fully automated financial Inclusion organization by providing an array of financial services such as micro-loans to the vast underserved middle/lower-income segment.
Being in the Top 10 Google Launchpad-backed AI/ML Techstart-ups, you will meet the first-hand challenge of building & scaling the business.
You will work with some of the brilliant minds across the industry who passionately feel about solving the macro issue of financial Inclusion.
We are present in over 17,000 pin codes in the country and have served over 5.5Mn users across India. The user profile ranges from Micro-entrepreneurs, small retailers, Blue-Grey collared workers and Salaried employees across sectors.You will be one of the key owners of Petabytes of data and drive organizational growth by extracting & applying data-driven insights. You will also get an opportunity to work and patent your AI/ML tech.
Our Values:
1. Excellence in everything we do: Take responsibility for the quality & timeliness of your
actions & own the results till closure
2. Empathy – Put yourself in other’s shoes first, work collaboratively, put aside the
individual in you & work towards the larger benefit of all
3. Innovation – Constantly think ahead, and build something new & different. Don’t fear to
fail, but keep experimenting
4. Perseverance – Never Give Up Attitude. Don’t settle for a “No”
5. Agility – Speed Matters Always
What are you looking for? Our Culture
Are you the one who thrives on working on cutting-edge technology? Working with innovators in
the early stages of ideas, products, or platforms?
Do you want to transform an industry? Crave new challenges and solving hard customer
problems using the latest in software technology?
Are you the one who loves to work in chaos & ready to get your hands
dirty? Then SmartCoin is the place for you to be!
What can you expect?
If you are a high performer, then you can expect to own a part of the company in the form of
ESOPs
You can expect the most competitive salaries in the market (in the 90th percentile)Open Culture to voice out your opinions freely
An opportunity to learn from the best in the industry
Have an impact on the lives of Billions of People by financially uplifting them
Come help us re-imagine our solutions to provide world-class, best of breed solutions to
delight our customers and make a major impact on the FinTech industry
Roles & Responsibilities:
Own end-to-end planning and execution of conversion, retention, engagement & reactivation marketing initiatives.
create and execute campaigns using direct channels such as Email, SMS, WhatsApp, Mobile App PNs, IVR OBD, etc.
Use marketing automation tools to create customer journeys and manage user lifecycle
across all segments of users (new, active, dormant, etc.)
Monitor and report campaign performance & key success metrics. Maintain and publish dashboards/reports at a channel, cohort, or campaign level.
Coordinate with internal stakeholders and external vendors for the template, creative, and business approvals.
Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.
Run various A/B experiments to identify the best strategy.
Preferred Qualifications:
• 2-3 years- of hands-on experience in Campaign management/setup CRM / Retention
Marketing using platforms like MoEngage, Netcore Smartech, WebEngage, CleverTap,
etc.
• Proven experience in managing and coordinating multi-channel marketing campaigns
(Setting up multi-channel user journeys/ drip campaigns, etc.)
• Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time, etc.
• Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing
teams) and external (vendors) stakeholders
• Ability to work on large sets of data for analysis and reporting, Critical thinker and
with problem-solving skills
• SQL and HTML knowledge preferred
• Good time-management skills and a multitasker