Designation/Role : Google Adwords PPC Specialist

Role : Google Adwords PPC Specialist

Experience- 5-8 Years

Location- Delhi (Okhla Phase-3)

About go4WorldBusiness.com:

Are you a result obsessed, analytical and passionate Digital Marketer exploring your next career move? Are you strategic, yet execution focused by nature? Have you reached a senior level in your career and are confident of your abilities as a marketer ? If your answer to the above questions is a Yes we cannot wait to hear from you. Come join our team and help us double the international reach of go4WorldBusiness.com in the next 12 months

About the role:

We are looking for an extremely smart, results-oriented Digital Marketing Specialist (with B2B marketing experience) to come join our team. The successful candidate will be responsible for conceiving, planning and executing best in class website marketing strategies and drive the online paid (Google Adwords, Bing, LinkedIn, Facebook, Instagram) marketing channel.

The candidate will propose, plan and execute new campaigns and regularly fine-tune existing ones with minimal oversight, partnering with business and technical teams to achieve project goals.

What you'll do most of the time:

• Execute and manage our entire paid marketing portfolio from scratch on Google (PPC, DSA, YouTube, Discovery, Performance Max etc), Bing, Facebook, LinkedIn and other platforms.
• Analyse and optimize pay-per-click (PPC) campaigns.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, in accordance with organization goals.
• Develop PPC strategies to increase online visibility
• Creating, maintaining, and optimizing paid campaigns through Google, and paid social platforms.
• Review, analyze and optimize landing pages according to the campaign performance
• Regularly perform keyword research and competitor analysis to add/remove campaign keywords
• Grow engagement through paid campaigns across key social media platforms.
• Monitor analytics to make recommendations to improve engagement.

What you'll need to qualify:-

• At least 5-6 years of solid hands-on experience spanning most of the areas of responsibilities described above
• Experience in Creating and Managing large scale Campaigns
• Solid experience is Google Adwords, Google Editor. Proficient in Excel .
• Used Minimum 50K keywords to 100k Keywords .
• Strong communication skills and high standard of oral and written English
• 100% understanding of PPC Marketing and tools (research + campaign execution)
• The ideal candidate will have a demonstrable smart marketing mind
• Understand the need to measure and appropriately quantify marketing projects
• Flexibility and results driven in a fast paced environment
• Strong bias for action and ability to prioritize projects
• Ability to quickly identify non performing projects and kill them if need be Confidence to run internal and external marketing related projects single handedly and with minimal supervision
• Possess understanding of the differences between B2B and B2C marketing and be from a B2B Marketing background.

Preferred qualities and traits:-

• An MBA with specialization in Marketing or Communications is preferred.

Why Explore a Career at go4WorldBusiness.com:-

go4WorldBusiness is a leader in the online wholesale B2B trading industry. We have been growing at a phenomenal rate over the last few years. Our people are at the center of this growth story. As an organization, we have very low attrition (owing to our employee centric policies) and are proud to have navigated the exceptionally challenging environment due to COVID-19 pandemic without having to downsize our team.

We hate the status quo and are constantly looking for opportunities to shake things up and change things around and look for people who can thrive

in a fast-paced environment with a distinctly start-up vibe to it.