Role- Data/Business Analyst - Marketing Analytics

Experience- 4+ Yrs

Location - Bangalore

Position Overview: We are looking for a skilled Data/Business Analyst with a strong background in marketing analytics to join our team. In this role, you will analyze marketing data, generate actionable insights, and support data-driven decision-making processes. You will work closely with the marketing, product, and sales teams to drive growth and optimize marketing performance.

Key Responsibilities:

• Collect, clean, and analyze data from various marketing channels (e.g., digital, social media, email, web analytics) to uncover trends, patterns, and insights.
• Develop and maintain marketing dashboards and reports that provide real-time insights into key performance metrics (KPIs) such as ROI, conversion rates, customer acquisition costs, and more.
• Perform deep-dive analysis on marketing campaigns, including A/B testing, segmentation, and cohort analysis, to identify opportunities for optimization.
• Collaborate with the marketing team to design and implement data-driven strategies that enhance customer engagement and drive business growth.
• Monitor and report on the performance of marketing initiatives, providing recommendations for improvements based on data insights.
• Work with cross-functional teams, including product management, sales, and finance, to align marketing strategies with overall business goals.
• Utilize statistical and predictive modeling techniques to forecast marketing outcomes and guide budget allocation.
• Present findings and recommendations to stakeholders, ensuring that insights are clearly communicated and actionable.
• Stay up-to-date with industry trends, tools, and technologies in marketing analytics to continually improve the analytics function.

Required Skills and Qualifications:

• Proven experience as a Data Analyst, Business Analyst, or in a similar analytical role, preferably in marketing analytics in Pharma and Healthcare Domain .
• Knowledge about Omnichannel marketing , Segmentation or Targeting ,Website/web analytics or Digital Marketing
  Patient/HCP engagement analysis ,Marketing mix , Consumer insights or market research.
  
• Strong proficiency in data analysis tools and languages, such as SQL, Python, R, or Excel.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Solid understanding of digital marketing channels and metrics, including SEO, PPC, social media, email marketing, and web analytics.
• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Strong problem-solving skills and the ability to translate data into actionable insights.
• Excellent communication skills, with the ability to present complex data insights to non-technical stakeholders.
• Attention to detail and a commitment to delivering high-quality work.

About Quation

We specialize in delivering synergistic solutions that enable businesses to make informed decisions. With 200+ years of cumulative experience, our leaders strive to create customized solutions that empower Fortune companies to make better decisions. We deliver tangible and measurable benefits through advanced analytics solutions.
Quation is a forward-thinking organization that is committed to delivering high-quality services to its clients. We are known for our expertise in specialized fields viz. Technology, Supply Chain Analytics, Data Engineering, Data Warehousing, and Marketing Analytics.
Our goal is to help businesses achieve their objective by providing them with the tools, information, and resources that they need to succeed. Quation provides exceptional customer service and builds long-term relationships.
Data is an asset! When harnessed, it effectively enhances performance, fosters efficiency, and accelerates growth in real-time.
At Quation, we believe that the field of analytics is constantly evolving. To stay abreast with the latest trends and technologies, we make significant investments in learning and development.
With deep domain expertise and core technical knowledge, our products and services provide our customers with a vital competitive edge. We create a world where understanding the complex intricacies of businesses becomes easier.
Our USP is our ability to leverage artificial intelligence to help businesses solve complex problems and make data-driven decisions. We analyze vast amounts of data quickly and accurately, providing insights that would be difficult or impossible to obtain through traditional methods.
We help businesses automate processes, improve efficiency, reduce costs, and gain a competitive advantage in the marketplace.