Role: Salesforce Marketing Cloud Specialist

Experience: 3 - 6 years

Location: Hyderabad (work from office)

Preferred: Immediate Joiners

Summary:

Salesforce Marketing Cloud Specialists conduct regular reviews of marketing automation campaigns

and processes to optimize performance. Support marketing activities across channels with campaign

build, deployment, and data segmentation.

Responsibilities:

• Marketing Cloud Specialist will work with company leadership to create, execute, support, and measure all email marketing.

• Plan campaigns through the development of content marketing strategies, list management strategies, campaign execution and campaign measurement

• Make recommendations tied to and create email marketing calendar.

• Ensure mobile-friendly email templates.

• Write newsletters including all company updates.

• Ensure emails follow industry policies and best practices.

• Build customer journeys with Salesforce Journey Builder

• Create SMS campaigns using Mobile Connect

• Maintain and organize lists and assets within Salesforce Marketing Cloud for easy customization and use in email campaigns

• Enhance, optimize, and document marketing automation processes to effectively scale execution, reporting, and testing practices

About Company:

RaagviTech is a premier global Salesforce partner, strategically located in the US, Canada, and India. Established in 2017, the company specializes in empowering small and medium-sized businesses (SMBs) by offering a comprehensive suite of Salesforce services, including implementation, development, integration, data migration, and administrative support.