Job Title: Google Ads Executive
Experience: 1-3 years
Location: Remote (with potential options for hybrid work), Vijay Nagar, Indore
Notice Period: 15 to 30 days
Shifts: Day shift/Night shift
Job Description:
We are looking for a skilled Google Ads specialist to join our team as a full-time employee. In this role, you will manage our clients' Google Ads campaigns from start to finish, including creating, optimizing, and analyzing campaigns, as well as providing strategic recommendations to achieve outstanding results. You will work closely with clients to understand their business needs and goals.
Roles and Responsibilities:
- Develop and execute paid marketing strategies using the Google Ads platform.
- Create, manage, and optimize Google Ads campaigns to drive targeted traffic and conversions.
- Conduct keyword research and analysis to identify high-performing and relevant keywords.
- Monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Conduct A/B testing and other experiments to improve campaign performance.
- Prepare regular reports and presentations on campaign performance and provide insights to stakeholders.
- Stay updated with industry trends and best practices in paid marketing and implement them effectively.
Experience and Technical Qualifications:
- 1-3 years of experience in managing Google Ads campaigns.
- Proficiency in Google Ads dashboard and related tools such as Google Data Studio, Google Analytics 4, and Google Tag Manager.
- Familiarity with A/B testing methodologies and campaign optimization strategies.
- Ability to troubleshoot technical issues related to ad delivery, tracking, or account setup.
- Familiarity with MS Office, Google Docs, and Google Sheets.
Educational Qualifications:
- Bachelor's/Master’s Degree/MBA (Marketing/Digital Marketing/E-Commerce/Advertisement) or related field.
- Google Ads certification/Digital marketing certification is a plus.
Soft Skills:
- Excellent written and verbal communication skills.
- Understanding of the American English accent is a plus.
- Ability to work as a team player and multitask.
Growth Opportunities:
- Onsite opportunities.
- Defined career growth path.
- Appraisals and promotions based on performance.
- Learning and skill development opportunities.
- Work Environment:
- Work-life balance.
- Supportive organizational structure.
- Open-door policy.
Benefits:
- Health insurance.
- Equal opportunities.
- Rewards & recognition.
KPIs:
- Client appreciation.
- Client growth.
- Client retention.
- New learnings and certifications according to industry trends.
About Company :
Founded in 2005, Softude stands as a premier digital solutions provider, distinguished by our profound expertise in product engineering, digital transformation, cybersecurity, and above all, artificial intelligence (AI). Our unwavering commitment revolves around harnessing cutting-edge technology to forge meaningful connections between individuals and brands. Serving an extensive clientele comprising enterprises, Fortune 500 companies, and a diverse global audience spanning over 30 countries, our software solutions seamlessly engage audiences across multiple platforms, including in-venue experiences, web interfaces, and mobile devices. Backed by a dedicated team of over 425 adept professionals,
We are proud to hold a CMMI Level 5 appraisal, adhere to ISO 27001:2013 standards for information security, and are esteemed members of Nasscom and CRISIL, underscoring our commitment to delivering top-tier digital solutions.