Job Description - Google Ads Manager
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❖ EvenDigit is looking for an adept PPC Expert - Google Ads Manager to join
our team. The ideal candidate should have 5-6 years of hands-on experience
managing Google Ads campaigns across various industries. As a PPC Expert,
you'll be responsible for strategizing, implementing, and optimizing PPC
campaigns to drive traffic, conversions, and revenue for our clients.
Roles and Responsibilities
❖ Craft and execute effective digital marketing strategies tailored to each
project's unique goals.
❖ Ensuring the project performance KPIs are achieved.
❖ Adjust strategies monthly in collaboration with the client to ensure continual
improvement.
❖ Proactively research and implement innovative approaches to enhance
project outcomes and maintain a competitive edge.
❖ Effectively communicate any project challenges to both clients and
performance managers and contribute to finding solutions.
❖ Engage in ongoing training sessions and seek certifications to elevate your
expertise in digital marketing.
❖ Guide the project's executive team in completing tasks that contribute to
achieving project objectives.
❖ Scrutinize performance metrics to identify trends, insights, and areas for
potential improvement, and inform strategy adjustments.
❖ Develop and pitch new marketing initiatives grounded in analytical research
and insights.
❖ Coach and guide interns in managing and interpreting performance numbers.
❖ Ensure unified approach towards common project objectives.
❖ Generate bi-weekly and monthly reports to share with the team and
management, providing a clear view of project performance.
❖ Assist the Performance manager for daily updates for clients, ensuring
timely and accurate communication.
❖ Focus on projects classified as 'Red' and 'Yellow', determining the necessary
actions to improve their status.
❖ Develop and execute paid marketing strategies using the Google Ads
platform.
❖ Create, manage, and optimize Google Ads campaigns to drive targeted traffic
and conversions.
❖ Create, manage, and optimize Google Ads campaigns to drive targeted traffic
and conversions.
❖ Conduct keyword research and analysis to identify relevant and
high-performing keywords.
❖ Monitor campaign performance, analyze data, and make data-driven
decisions to optimize campaigns.
❖ Collaborate with cross-functional teams to align marketing efforts with
overall business goals.
❖ Conduct A/B testing and other experiments to improve campaign
performance.
Experience
❖ Holding 5-6 years of hands-on experience in managing Google Ads
campaigns.
Technical Qualification and Skills
❖ Proficiency in Google Ads dashboard and other tools like Google Data
Studio, Google Analytics 4, and Google Tag Manager.
❖ Proficiency with computers. Well-versed with MS Office, Google Docs, and
Google Sheets.
❖ Proven track record of driving successful Google Ads campaigns and achieving
KPIs.
❖ Ability to troubleshoot technical issues related to ad delivery, tracking, or
account setup.
❖ Strong analytical skills with the ability to interpret data and optimize
campaigns based on insights.
❖ Familiarity with A/B testing methodologies and campaign optimization
strategies.
❖ In-depth knowledge of Google Ads platform, including search, display,
shopping.
Educational Qualification
❖ Bachelor's/ Master’s Degree/MBA (Marketing/Digital
Marketing/E-Commerce/Advertisement)
❖ Google Ads certification/Digital marketing certification is a plus.
Soft Skills
❖ Excellent communication skills, written and verbal.
❖ Understanding the American English accent would be an added advantage.
❖ Ability to work as a team player and multitask.
Growth opportunity
❖ Onsite opportunities.
❖ Defined career growth path
❖ Appraisals and promotions from time to time.
❖ Learning and skill development opportunities.
Work Location
❖ Vijay Nagar, Indore
Option for Remote & Hybrid working
❖ Yes
EvenDigit—14 years of award-winning Digital Marketing agency under Softude, a
CMMI Level 5 Company, and a Google Premier Partner & Meta Marketing Partner. Join
our 80+ dynamic millennials for rapid growth, global exposure, hands-on learning, and
expert mentorship. At EvenDigit, we don't just shape strategies; we shape careers.
Elevate yours with us. Your journey to make a difference starts here. Join Our Team
KPI’s
❖ Client Satisfaction.
❖ Project Performance.
❖ Timely Reports.
❖ Communication.
Work Environment
❖ Work-Life Balance.
❖ Supportive Organizational Structure.
❖ Open Door Policy.
Benefits
❖ Health Insurance.
❖ Equal Opportunities.
❖ Rewards & Recognition.