Role - Performance Marketing Specialist

Experience- 4-7 Years

Location- Noida (Work from Office)

Role and Responsibilities :

• Setup performance marketing across Google, Facebook, other biddable platforms, affiliates & Seo
• Build an ROI driven lead generation strategy to maximize online sales
• Oversee all aspects of paid media campaigns for optimization, scale up & efficiency
• Lead generation from SEO
• Drive conversion optimization & required automation on Google, Facebook, Lead squared CRM & other platforms
• Drive a defined rhythm for improving Landing page conversion rates
• Conduct extensive research, analysis and testing of keyword performance & ad copies Critical and in-depth analysis of third-party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel

Requirements and Expertise :

• 3 to 5 years - hands on experience in performance marketing exclusively
• Excellence in paid advertising channels like Facebook Ads, Instagram ads, Google Display ads, Search Ads, YouTube Ads.
• A combination of analytical and creative thinking, with excellent attention to detail and good business judgement.
• Use a data-driven approach to manage campaigns and derive insights on strategy and performance.
• Expertise in Excel
  

About Univo Edtech LLP

Univo offers globally benchmarked end-to-end technology managed education services to leading universities and institutions for their Online Education programs. It works as a strategic partner for top-tier education institutes and universities in India, the Middle East, and Africa, offering services like program development & delivery, market development & growth, and student success & support. The company has entered into a long-term partnership through a strategic and financial investment by AVENU, the number one global provider of educational services supporting universities and transnational learners.

Company website -https://univo.education/