Role : AM Facebook Marketing

Experience : 1- 5 years

Location : Bangalore

Responsibilities:

• Develop and execute paid digital campaigns & end to end marketing strategies for Facebook Marketig via test & learn framework.
• Diving deep into data and using insights to identify opportunities for performance optimization.
• ∙ Optimize campaign performance through testing elements like design, copy, bidding, and targeting.
• ∙ Work with the creative teams and external agencies to develop marketing assets for digital campaigns.
• Keep exploring new channels/partners for user acquisition and lead their end-to-end execution. Work with agencies & inhouse teams on ASO & SEO
• Needs to have a strong analytical data-driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing

Required Skillsets -

• 1-5 years of experience with any Consumer Tech/App company or Digital Marketing Agency.
• Strong experience in Facebook Marketing , Facebook ads and campaigns
• Experience in running Facebook paid ad campaigns for User Acquisition, Remarketing, Lead gen Programmatic advertising and App installs
• Passion for all things Digital Media; SEM, Display, Analytics, ASO/SEO, etc.

About SmartCoin:
We are on a mission to create India’s largest fully automated financial Inclusion organization by providing an array of financial services such as micro-loans to the vast underserved middle/lower income segment. Being in the Top 10 Google Launchpad backed AI/ML Tech start-ups, you will meet the first hand challenge of building & scaling the business. You will work with some of the brilliant minds across the industry who passionately feel about solving the macro issue of financial Inclusion.

We are present in over 17,000 pin codes in the country and have served over 5.5Mn users across India. The user profile ranges from Micro-entrepreneurs, small retailers, Blue-Grey collared workers, Salaried employees across sectors.